Customer Experience is undergoing a Generational Shift!

An obsession with a modern day phenomenon, messaging, is reshaping the way brands and consumers build relationships today. In business, relationships are everything. Simple, genuine human to human contacts which prioritized the smile that businesses brought on the face of…

AI & Marketing: What You Need to Know to Boost Your Customer Life Time Value!

Artificial Intelligence (AI) is edging its way in every frame of our conventional lives. From Siri helping us in finding information, giving directions, sending messages to self-driven cars, we are surrounded by artificial intelligence devices all around. The latest and…

Customer Retention Is Directly Proportional to Sales Growth, and So Is Customer Relationship Management!

How often have you disregarded an existing customer in lieu of a new one? While we are focused on customer acquisition, we often disregard customer retention, which is an immensely powerful tool in boosting the sales growth of any business.…