An obsession with a modern day phenomenon, messaging, is reshaping the way brands and consumers build relationships today. In business, relationships are everything. Simple, genuine human to human contacts which prioritized the smile that businesses brought on the face of…
Keeping pace with rapid changes in the business and market is necessary to create and keep a customer. Today’s market requires getting close to the customers, so close that you tell them what they need well before they realize it…
Would you forget a customer that bought your product once, 3 months back or even the one that gave you numerous referrals a year ago? Same way, I am sure you are unlikely to forget the one that gave you…
Capturing a new customer might just turn out to be a tad more expensive for your business than selling to an existing one. At the same time, it is also possible to increase revenue from existing customer base by 2X,…
Self-service, as the name suggests, is the practice of serving oneself. It allows the end users to use technology to access information and perform routine tasks without requiring the assistance of a live customer service representative. With the exploding number…
