Can Constructive Customer Management Impact the Customer Retention Rate?

Would you forget a customer that bought your product once, 3 months back or even the one that gave you numerous referrals a year ago? Same way, I am sure you are unlikely to forget the one that gave you a bad review. Customers-current, satisfied or unsatisfied, all are equally essential for driving your brand

Continue reading

Innovations in Digital Self-Service Will Define the Success of Brands

Innovation is the key to make today’s business stay relevant for tomorrow. We are working in an era where innovation cycles are measured in days and weeks rather than months or years. As customer expectations grow and budgets tighten, digital technologies like augmented reality, artificial intelligence, data analytics and mining are transforming the world. The

Continue reading

Customer Experience Has Become a New Battleground with Evolving Technology!

When there are numerous other businesses delivering the same product as yours, how will you be able to stand out? Delivering quality services or products, is not the way, as there could be your competitors battling for the same. However, do not worry because customer experience can become one of the key factors of differentiation.

Continue reading