Consumers have never been smarter than they are today and each passing day is adding on to their ability. They have more information than ever before to help them make purchasing decisions. They are accustomed to, and expect, regular interaction with companies. Over the last few years, the ways consumers communicate, learn about products and
For building a great business continuous acquisition has to be supported by a steady customer retention. Since customer retention is less expensive than new customer acquisition, hanging on to your customers will prove to be the most cost-effective strategy for your business. Knowing your customers, what they like, what they don’t like and giving priorities
The new and very efficient trend in the customer support field is a ‘proactive customer support’ in which businesses make the first move to help customers. These businesses go out of their way to first find potential problems and then resolve them before customers need to ask for help. By providing such zealous services, a seller shares not
Keeping pace with rapid changes in the business and market is necessary to create and keep a customer. Today’s market requires getting close to the customers, so close that you tell them what they need well before they realize it themselves. This is what Steve Jobs, the co-founder of Apple, believed in since the beginning.
Would you forget a customer that bought your product once, 3 months back or even the one that gave you numerous referrals a year ago? Same way, I am sure you are unlikely to forget the one that gave you a bad review. Customers-current, satisfied or unsatisfied, all are equally essential for driving your brand
