Category: Customer Experience

Can Constructive Customer Management Impact the Customer Retention Rate?

Would you forget a customer that bought your product once, 3 months back or even the one that gave you numerous referrals a year ago? Same way, I am sure you are unlikely to forget the one that gave you a bad review. Customers-current, satisfied or unsatisfied, all are equally essential for driving your brand

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Can Businesses Increase Customer Loyalty Without Increasing Its Cost?

Capturing a new customer might just turn out to be a tad more expensive for your business than selling to an existing one. At the same time, it is also possible to increase revenue from existing customer base by 2X, using smart loyalty marketing and remarketing techniques.  Hence, customer loyalty may very well, pay you

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Why 60% of the businesses have shifted towards self-service portals?

Self-service, as the name suggests, is the practice of serving oneself. It allows the end users to use technology to access information and perform routine tasks without requiring the assistance of a live customer service representative. With the exploding number of mobile and web users around the world, consumers have more instant access to information

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AI & Marketing: What You Need to Know to Boost Your Customer Life Time Value!

Artificial Intelligence (AI) is edging its way in every frame of our conventional lives. From Siri helping us in finding information, giving directions, sending messages to self-driven cars, we are surrounded by artificial intelligence devices all around. The latest and most interesting example of AI is Sophia- a social humanoid robot developed by Hong-Kong based

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Innovations in Digital Self-Service Will Define the Success of Brands

Innovation is the key to make today’s business stay relevant for tomorrow. We are working in an era where innovation cycles are measured in days and weeks rather than months or years. As customer expectations grow and budgets tighten, digital technologies like augmented reality, artificial intelligence, data analytics and mining are transforming the world. The

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