A lot has changed in the last decade. From rich, functional websites, the focus shifted to mobile sites and finally to mobile apps. Each of these digital channels gained popularity during different time periods with many well-known brands adding their own touch of creativity to improve customer experience and retention. Almost every major brand today has a mobile app with some even launching multiple apps over time. Apps provide a rich experience and allow more personal interactions with the user, but a 2018 study by Localytics found that the average retention rate for a mobile app was just 29% after 90 days. There could be multiple reasons for this user behaviour:
- The app is not utilitarian or does not serve a purpose in the long term.
- Takes up too much space on the device.
- Privacy and data sharing concerns.
The next most preferred customer engagement channels will be based on conversational self-service platforms. WhatsApp, Facebook Messenger, Alexa and Telegram have already opened up for business use. In this article, we’ll guide you through the process of setting up a WhatsApp Business account that can be used to deploy intelligent chatbots to have automated, real-time conversations with your customers. The whole process could take anywhere between 4 – 15 days based on different factors:
Conversational channels like WhatsApp are a great way to engage with your customers at a personal level. Such apps are retained by almost all customers and used daily. Through natural conversations enabled by intelligent bots, you can develop and sustain stronger customer relationships. Showcasing products, taking service requests, making payments, sharing instructions, etc can now be done through WhatsApp. The bots make life easier for the customer and can also help you in saving on servicing costs, reducing turnaround times and making overall customer relationship management easier.
WhatsApp bots can be activated in as little as 72 hours. They are simple, cost efficient and deliver great ROI. Reach out to us today to get yours!